A social enterprise based in Zimbabwe. We chose to go direct-to-consumers and after struggling with the limitations of Etsy I decided to build us a website.
In 2016 I co-founded Zimbowties, a social startup creating handmade bow ties and fashion accessories from upcycled offcuts of colourful fabric in Zimbabwe. 10% of our sales goes towards Creativity Awards for school kids to inspire the next generation of creatives in Zimbabwe.
We started selling direct to customers via Etsy but when we found its basic design quite limiting for meeting our customer's needs and our business goals I decided to build our own webpage.